I own a small print shop in Indiana. I don't have a large customer base so I have to make sure the products I deliver to my customers are consistently of high quality. I have been in business for more that 15 years and during that time I have tried a number of different canvas products and I have settled on Sunset by Fredrix Matte Canvas because of its quality and great color reproduction with vivid blacks. I also love that fact that from roll to roll the quality is always the same. I recommend this product all the time.