I use this paper with my art reproduction clients who are looking for a more economical alternative to high end art prints.  It allows them to get their art out before a broader public, where "museum grade" (and all that that implies) is not paramount to the buyers.  Once framed and displayed in climate controlled environment, away from direct sunlight, the longevity (color fastness) is usually many years long.  Any lesser representation of the essence of the original work (when printed on this economical paper) is not discernable by the uninitiated eye.  I use aqueous inks, which does add to the overall quality of the print.