Upcoming Trade Shows

Find out about the latest LexJet special promotions and product features at these upcoming trade shows:

Printing for Profitability in the Digital Darkroom

Learn the ins and outs of Printing for Profit, from marketing and cost analyses to color management for perfect printing. Great Output magazine's road show seminar series, Printing for Profitability in the Digital Darkroom, is coming to a city near you beginning in September.

LexJet's technical support director Tom Hauenstein will guide you through a properly managed and efficient workflow, from start to finish. The one-day seminar is designed to arm photographers with the tools to make outstanding prints that build the bottom line.

"Ultimately, color management is about cutting down on color correction, which is the work you do within each file. You manage color by properly profiling and calibrating all your equipment and by paying attention to detail during capture. Those who set up their shots correctly from the start will always be more profitable than those who don’t. Most color-management seminars show you how to choose the right settings in Photoshop, and then stop right there. They don’t look at what settings you need for the print driver or how to use a RIP to make your workflow even more efficient. Our seminar will review printing through the most commonly used print drivers, and the ImagePrint RIP. We’ll also have print samples showing how the same image file looks when output on different printers," says Hauenstein. "When customers can see with their own eyes how easy it is to make prints look like what they see on their monitors, they seem to understand it better. It’s also great when they can see some of the unique ways other LexJet customers are using their printers to make money. I love seeing each student’s face light up when they have learned something that will truly benefit their business."

Starting in September and ending in February, the seminar travels to Miami, then on to Charleston, Austin, Atlanta, Seattle, Denver, Phoenix, Minneapolis, Oakland, San Diego, Chicago, Kansas City, Richmond, Philadelphia, Boston, and New York City. Call a LexJet account specialist at (800) 453-9538, or check back at the LexJet website to get the full scoop and a finalized itinerary.