PUBLICATION CENTER

Your studio might find new sources of revenues or promotional opportunities by teaming up with local sign shops and graphic producers. Some local governments are attempting to beautify their business districts by restricting the types of signs that can be displayed. Sign companies can get around these limitations with large, attention-getting visuals that are less commercial and more artistic than conventional signs.

For example, these images show how a producer of commercial graphics used images from a local photography studio to produce window murals for a pet-supply store in Bozeman, MT.

As Justin Lind of the company Ink Outside the Box explains in a blog post: “Sign codes in Bozeman, Montana do not allow window murals to directly advertise what is sold within a business without a permit, and it is limited to only 15 to 30 days a year. However, using something tasteful and loosely related to your company is acceptable--such as mountains, or in this case, dogs.”

The dogs were photographed by Doug Loneman of Loneman Photography in Bozeman, MT and are posted in the storefront of the Dee-O-Gee natural pet supply store.    

The murals were printed on LexJet Simple Low-Tack White Vinyl, which is compatible with the Epson Stylus Pro GS6000 and the many other large-format inkjet printers that use low solvent inks, solvent inks, or UV-curable inks. For this particular job, the dog portrait was printed on an HP Designjet 35500 commercial printer that uses UV-curable inks.

If the store owners want to continue to capture the attention of passersby, they can post a new image in the window each month. The low-tack adhesive on the back on the vinyl makes it easy to install and remove the graphics.