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Advertising that Conceals

Axelle Fine Arts has an impressive fine art gallery clientele that requires picture perfect printing. Axelle delivers on all fronts, and takes this standard beyond its fine-art reproductions.

Express Heavy Banner application by Axelle Fine Arts

Axelle has been using LexJet Express Heavy Banner as a promotional piece for galleries, and recently used it to help make some scaffolding more appealing as well.

"It's nice and soft, and we put quite a bit of imagery on it. It served a dual purpose: advertising and aesthetic. It's nice because it's soft, lightweight, and durable. It was easily installed and removed, so it wasn't like a heavier vinyl. It has more of a canvas look," says Luther Davis of Axelle Fine Arts.

Axelle combines wide-format digital printing and screen printing on most of its work. Its multi-media approach creates a unique look and feel.

Another recent project saw Axelle printing stickers on LexJet Extreme AquaVinyl that were then screen printed with a gloss-and-glitter layer. Axelle has also used Sunset Hot Press Rag for a digital print that was then screen printed with an enamel then flocked with glass beads.

Volume 2  -  No. 5

IN THIS ISSUE

Artist Spotlight
Great Applications
Printing for Profit
That's a Good Question
Industry Intelligence
Tips & Tricks
New Products & Promotions

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