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Two hour-long webinars on pricing will be presented by the Studio Management Services division of Professional Photographers of America.
Pricing for Profit will be presented Monday, Jan. 14 from noon to 1 p.m. Ann Monteith will explain effective methods of pricing photography. She will talk about how competition factors into pricing decisions and the viability of charging as much as the market will bear.
The Art of Price Lists will be presented Wednesday, Jan. 16 from noon to 1 p.m. Sarah Petty will demonstrate how to develop a price list that effectively communicates what you are selling and is consistent with your brand. She will deconstruct three chosen price lists submitted in advance, explaining where they hit the mark and where they fall short.
The webinars are $49 for PPA members and $249 for non-members. You can register online or by calling 800-786-6277.