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SGIA's 2009 Industry in Review Report Previewed in Webinar
The SGIA is currently taking pre-release orders for the 2009 Industry in Review report. The report, which will be mailed in January, includes an analysis of all of the surveys the SGIA conducted in 2009, including the Financial Outlook, Business Growth Plans, Market Strategies, and Product Specialties surveys.

“It covers imager’s purchasing plans, challenges faced, and expectations for the future,” said SGIA Business Information Associate Katy Sauer Lellelid. The report includes information related to all segments of the specialty imaging community including graphic producers, garment decorators, and industrial users of printing equipment. The Industry in Review Report examines how future imaging trends and examines the specialty imaging industry within the US economy as a whole.

Current SGIA corporate members and members who join before Dec. 31, 2009 can order both the 2009 and 2008 Industry in Review Reports for a special bundle price of $79.99. Non-members can buy them both for $449.99. Each report typically sells for $49 for members, and $299 for non-members.

To order the reports, visit http://www.sgia.org/quickstore/digisys.cfm

In an SGIA webinar on Dec. 16, Lellelid included tables showing some of the data that will be included in the 2009 report. One table showed statistics on actual and anticipated growth in 2009. Other tables listed the graphic markets and applications that survey respondents expected to grow, stay the same, or decline over the next three to five years.

The figures below show the percentages of SGIA survey respondents who expect these markets and applications to grow over the next 3 to 5 years. These represent the five highest percentages on the tables which each list more than 15 different markets and applications:

Percentage of graphic imagers who expect these markets to grow over the next 3 to 5 years.
Healthcare institutions 54.3%
Government and government contractors 51.8%
Corporate branding 45.7%
Business to consumer 41.9%
Retail stores 39.3%
   
Percentage of graphic imagers who expect these applications to grow over the next 3 to 5 years
Vechicle graphics 58.3%
Indoor wall graphics 57.1%
POS/POP 53.7%
Banners 48.8%
Window displays 46.4%

 

In terms of how many companies grew in 2009, here’s a breakdown the percentage of survey respondents who reported growth (ranging from 1% to more than 100%), no growth, or “negative growth” (ranging from -1% to -30% or more).

Growth 53.4%
No growth 8.2%
Negative growth 31.2%
Don't know 7.2%

One webinar attendee asked whether the SGIA surveys took into account how many graphic-imaging firms had closed up shop in 2009 and how many new companies entered the field. Lellelid acknowledged that SGIA didn’t have those figures. So, she was unable to speculate about how much of the growth experienced by 53% of the survey respondents resulted from graphics-work that came from companies that went out of business in 2009.

Many respondents seem cautiously optimistic about 2010. About 31% of the respondents expect their graphics businesses to grow by 1 to 9% in 2010; about 26% are expecting to grow between 10 to 14% next year.

For more information about SGIA’s 2009 Industry in Review Report, visit http://www.sgia.org/surveys_and_statistics

Volume 4  -  No. 12

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