PUBLICATION CENTER

Moreover, thanks to the printing genius of ICL Imaging, based in Framingham, Mass., the Logan commute has been a lot more colorful for those traveling to and from the airport, and profitable for everyone involved in the walkway window advertising ICL produces.

Since the completion of the Big Dig, Logan is located on a transit circle with parking in the middle. Along that circle, which ferries passengers to their appropriate gates, are eight walkways leading from the parking area to the terminal.

The walkways sit about 125 feet above the road and span more than 200 feet across. ICL Imaging began printing see-through window graphics about three years ago. Since then, ICL has printed dozens of the super-sized graphics and the advertising has created a snowball effect of competition for the window spaces.

“It’s not only effective; it’s very ego-driven. If Jet Blue’s up there, Delta doesn’t want to be left out, so the walkway spaces are very competitive. You tend to capture market share just by having a presence,” says Mark Eaton, ICL Imaging’s plant manager.

And that’s the great thing about all the empty spaces you can find all over this great land. Put an income opportunity in front of someone who owns the space, whether it’s an airport or downtown pedestrian walkway or just a building, and create a must-have revolving advertising space. Opportunities can be found in every town, burg, and city in America.

For the walkways at Logan, ICL Imaging uses FLEXcon’s SEETHRU-SIGN® STSWBF7030 Perforated Vinyl for Window Graphics from LexJet. Since the graphics are rotated anywhere from every month to every three months, ICL does not laminate the perforated vinyl.

“The clients like FLEXcon’s 70/30 perforated vinyl because it’s much more readable, the image is much more saturated, and you can see through it clearly. The installers like it a lot because they can get it up and down quickly with no problem,” says Eaton.

The images are printed on ICL’s VUTEk 150 in multiple panels stacked next to each other at installation horizontally. Each panel is printed 12 feet long for a final image size of about 200 ft. x 12 ft. Accurate Graphics handles the installation, which requires the Boston equivalent of an act of Congress. Though that may be a slight exaggeration, it takes an amazing amount of coordination between ICL, Accurate Graphics, airport officials, and the state police.

“It took us about a year to get established with the airport and everyone there we need to coordinate with, but it was certainly worth it for everyone,” says Eaton. “There was all this space available at the airport with thousands of people coming through every day, so it made a lot of sense to sell it.”