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As a commercial photographer, Mario Rabadi knows quality when he sees it. And, he knows how to create quality images for his clients, whether it’s in his photography or his printing.
Rabadi runs Image Amazing Inc. in Hopewell Junction, N.Y., and prints with an Epson Stylus Pro 9880 running the ImagePrint RIP on a variety of materials from LexJet. Lately, Rabadi has found the usefulness of fabric banners to brand his clients’ locations and drum up repeat business.
Rabadi’s revelation regarding fabric banners and their possibilities came when a local company was remodeling its offices. Rabadi created banners identifying each department that were perfectly complementary to the overall design, feel, and color.
“The simplest way was with the LexJet Water-Resistant Satin Cloth because it provides a consistent color every time I print it. I used the shower rods from Home Depot with end caps for the poles in the pole pockets. We used 3M hooks on the wall, drilled holes into the pipes, and then we pulled them taut and put them in the corners of the walls,” explains Rabadi.
Using this same concept as a basis for other branding opportunities, Rabadi sold the idea, with a slight twist, to a beauty salon in Poughkeepsie, N.Y. The twist was in selling the salon’s products and services with window graphics and entryway banner stands.
Rabadi used the shower rod and end cap system again, but attached them with screws through the shower rods and into LexJet PromoPoint Suction Cups to hold them onto the windows. The window graphic banners were printed on 3P Polyester FR.
This time, instead of using LexJet Heavy Duty Banner Tape for the pole pockets, Rabadi chose instead to invest in a sewing machine and sew the pole pockets. Though the Heavy Duty Banner Tape is the perfect alternative to sewing, Rabadi says he didn’t want the adhesive from the tape to go through the more porous 3P fabric material.
“I asked a technician I know who was testing sewing machines to help me find the best one. I bought one for about $120 and did a simple straight stitch; the 3P material took it beautifully,” says Rabadi.
He also installed two banners printed on Water-Resistant Satin Cloth to I-Banner Spring Back Banner Stands. These banners, which flank the entrance to the salon, are used for ongoing promotions, such as the new Keratin hair treatment the salon is offering.
For additional price changes and specials, Rabadi prints price squares on Photo Tex PSA Fabric that can be easily adhered and removed. Rabadi says the customer re-ordered on the spot when they saw the presentation he created for them.
Ribadi has also brought this concept to a local credit union, which uses his banners and banner stands for its seasonal promotions. Originally, Rabadi pitched the banners for the credit union’s trade show exhibits. They were so well received that setting banners up in the credit union’s 15 locations was an easy sell.